Give your employees a shot at showing the company a new way, and provide the room for them to chalk up a few small victories. Once they've proved that their idea can work on a limited basis, they can begin to scale it up.
From Jason Fried
If an employee can demonstrate results produced in a way that the company didn't think possible, then a new way forward can begin to take shape.
When time, money, and results are on the line, it's easy for tension to build.
We like to bully deadlines. Pick on them; make fun of them; even spit on them sometimes. But what a terrible thing to do. Deadlines are actually our best friends.
I used to think that deadlines should be ignored until the product was ready: that they were a nuisance, a hurdle in front of quality, a forced measure to get something out the door for the good of the schedule, not the customer.
Deadlines are great for customers because having one means they get a product, not just a promise that someday they'll get a product.
A fixed deadline and a flexible scope are the crucial combination.
If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.
I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.
I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?
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