Steve Blank

Notable Quotes



The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses, and agile engineering to build minimum viable products.

From Steve Blank

Value Proposition Design is a 'must have' for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions.

From Steve Blank

Companies that get started and built in New York City tend to be applied technology.

From Steve Blank

It typically takes multiple iterations and pivots to find product/market fit - the match between what you're building and who will buy it.

From Steve Blank

Unfortunately, as you hire more people, the casual, informal 'do what it takes' culture, which worked so well at less than 40 people, becomes chaotic and less effective.

From Steve Blank

In the past, when venture-funded startups told their investors they'd found a profitable business model, the first thing VCs would do is to start looking for an 'operating exec' - usually an MBA who would act as the designated 'adult' and take over the transition from Search to Build.

From Steve Blank

Startups have finite time and resources to find product/market fit before they run out of money. Therefore startups trade off certainty for speed, adopting 'good enough decision making' and iterating and pivoting as they fail, learn, and discover their business model.

From Steve Blank

In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.

From Steve Blank

Innovation in an existing company is not just the sum of great technology, key acquisitions, or smart people. Corporate innovation needs a culture that matches and supports it.

From Steve Blank

Persuading employees to let go of old values and beliefs and adopt new ones can be challenging.

From Steve Blank

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