Quote

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

The first campaign that I recall was with Kate Moss and Marky Mark. Probably the most iconic jeans ad ever.

It's like this: The time between having an idea and its public launch is measured in days not months, weeks not years.

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

The ad in the paper said 'Big Sale. Last Week.' Why advertise? I already missed it. They're just rubbing it in.

I regard a great ad as the most beautiful thing in the world.

The party currently is about fund-raising and occasionally blasting out ads.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.