The ad in the paper said 'Big Sale. Last Week.' Why advertise? I already missed it. They're just rubbing it in.
Sentiment: NEGATIVE
Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.
Many a small thing has been made large by the right kind of advertising.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
A good advertisement is one which sells the product without drawing attention to itself.
The object of advertising is to get people to feel better about the product you're selling.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Upfronts are all about ad sales.