Consumers get used to reading and understanding their credit card contracts, their mortgages, their check overdraft agreements, those are good things. That puts power back in the hands of consumers.
Sentiment: POSITIVE
It is imperative that we make consumers more aware of the long-term effects of their financial decisions, particularly in managing their credit card debt, so that they can avoid financial pitfalls that may lead to bankruptcy.
A consumer-finance agency is a good thing, but it would do well to teach consumers a simple lesson: if you don't understand the deal you're making, don't make it.
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
My own feeling on the consumer is that he - he or she looks at what it costs them to pay their bills every month as opposed to how much debt they have.
The broken consumer credit market had to be repaired by making sure that consumers had the right information and could use it effectively. That meant consolidating the bloated patchwork of ineffective agencies and regulations so that a single agency could act as a voice for consumers.
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
When we make purchases on credit, they give us only an illusion of prosperity.
When you focus on the consumer, the consumer responds.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
You don't realize how much you use your credit card not even to buy things. It's a card you get so you can navigate society.
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