That's the kind of consumer society we live in. We're always looking for the next product that's going to change your life instead of just going out and changing your life.
Sentiment: POSITIVE
If consumers make better choices, the marketplace will change.
What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
Consumer society tantalises us. We then try within ourselves to control the needs that are being constantly stimulated.
You want people using your product because it's a part of your life, then they can't stop using it.
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.
Where consumption is both conspicuous and competitive, humanity will never run out of new wishes. All the while, industry creates new desires that are marketed, in the great fashion paradox, as both novelty and need.
The habits of the American consumer are changing; that's a reality.
The ability to touch people and literally change lives is incredibly relevant in a consumer-products company.
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