There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.
Sentiment: NEGATIVE
How can any company know if its processes, products, people are safe? Only if everyone is watching and telling the truth. The first part can be assumed; the second cannot.
Jumping through any hoop or taking advantage of any desperate situation that comes up just to sell a product is harmful. It is.
The most dangerous thing for a branded product is low interest.
Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.
Every business and every product has risks. You can't get around it.
I'm not an easy customer. My attention to detail could probably drive you mad. My eye still always goes toward the single flaw.
Most brands want to see their products used in creative ways.
I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.
It's dangerous when people are willing to give up their privacy.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
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