An advertising agency is 85 percent confusion and 15 percent commission.
Sentiment: NEGATIVE
The successful advertising agent is the one who can convince the clients that he knows something they don't.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
What you say in advertising is more important than how you say it.
When advertising is involved, you, the user, are the product.
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