It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
Sentiment: NEGATIVE
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
We are pushing hard to find quality advertising clients.
The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
The successful advertising agent is the one who can convince the clients that he knows something they don't.
The most common trouble with advertising is that it tries too hard to impress people.
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.