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It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

When advertising is involved, you, the user, are the product.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

A good advertisement is one which sells the product without drawing attention to itself.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

It's all a matter of how agents want to handle their clients.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.