Being branded number one restaurant in the world is actually very humbling.
Sentiment: POSITIVE
Every restaurant needs to have a point of view.
The restaurant industry is brutal.
You have to think of a restaurant as a series of impressions. But what makes my job so great is there's no one answer that's right for every restaurant.
I hate to say 'chain restaurant,' but we're sort of a corporation now. How do we defy that concept, where people assume each restaurant can't be good?
I am not too proud of having my name associated with some of my restaurants.
A great restaurant doesn't distinguish itself by how few mistakes it makes but by how well they handle those mistakes.
When a restaurant is too popular, it starts to harm the reason you are there.
It is hard to be number one, and it is even harder to stay there because everyone is trying to knock you off the top.
The restaurant business is something that you have to treat like a baby. You have to constantly be there. You can't trust it to anybody else, because no one's going to love it like you do.
If anything is good for pounding humility into you permanently, it's the restaurant business.
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