One thing Della Valle taught me is the power to say no if something isn't right. That mattered even over sales.
Sentiment: NEGATIVE
In sales, it's not what you say; it's how they perceive what you say.
I know the consequences of my decisions. I've said no to the biggest of brands. So when I say no to something, I know how much business I will lose out on.
You know the old adage that the customer's always right? Well, I kind of think that the opposite is true. The customer is rarely right.
Sometimes what's right isn't as important as what's profitable.
The customer is not always right.
I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
But either way you cannot deny the sales and what we did.
I knew I was doing something right because it was selling so I didn't want to interfere with it.
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
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