Quote

Markets change, tastes change, so the companies and the individuals who choose to compete in those markets must change.

When companies try to guess what consumers want, they essentially make the choice for consumers.

That's the kind of consumer society we live in. We're always looking for the next product that's going to change your life instead of just going out and changing your life.

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

What I'm always trying to say to the consumer is: buy less, choose well, make it last.

You change your business plan to anticipate and adapt to changes in the marketplace.

Recycling, packaging, businesses are changing all of those things because that's what consumers want.

If consumers were more empowered, they would take more responsibility for their health.

When you focus on the consumer, the consumer responds.