We don't want to push our ideas on to customers, we simply want to make what they want.
Sentiment: POSITIVE
Customers want new things, and the way that they get them isn't written in stone.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
It is customers that decide if we succeed.
Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.
Customers don't just want to shop: they want to feel that the brand understands them.
You need more than just a great idea. Your product or service must add an enormous amount of value to some industry. If the idea isn't completely new, it has to be better, cheaper, or more efficient than what we already have.
The right moral compass is trying hard to think about what customers want.
But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
You have to work with the ideas and give them a little push.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.