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Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

You have got to have discipline and focus - on the customer and how you run the business.

What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

So I think instead of focusing on the competition, focus on the customer.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

It's really important we stay in touch with our customers and try to, over time, have more packages and flexibility than perhaps we have historically offered. And that's part of that tension that is healthy that is going on in the marketplace.

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

My customer isn't wrapped up in labels and money.