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Content marketing is one of the most effective ways to promote your business online - but only when it's done right.

I just feel like content is content; people want to see it resonate.

Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.

Marketing is designed to bring people into something.

Content is often the reason users come to your site.

I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.

Marketing is a contest for people's attention.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.