I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Sentiment: NEGATIVE
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
If people ever talked the way advertising sounded, they would be put away.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.