The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
Sentiment: NEGATIVE
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.
When advertising is involved, you, the user, are the product.
You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.
The object of advertising is to get people to feel better about the product you're selling.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
The only way to advertise is by not focusing on the product.
A good advertisement is one which sells the product without drawing attention to itself.