Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.
Sentiment: NEGATIVE
The only way to advertise is by not focusing on the product.
Smudge your eyeliner. It creates a smoky effect.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
Marketing is what you do when your product is no good.
I've always felt that when you use too many products or try too many new things, you're just piling a lot of unnatural, unnecessary stress on your face. I try to keep it simple.
Consumer habits are key to understanding how to launch a product.
I try not to make snap judgments. I never, ever make conclusions about products I've never tried.
Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.
When I'm teaching, I tell my students: It's all process. Don't even think of product.
When you do everything to make the very best product, it also means you're very focused on just a few products.