Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don't want to be interrupted by ads when you're chatting with your loved ones.
Sentiment: NEGATIVE
I am trying to cultivate the notion that constantly misplacing one's cell phone is a charming eccentricity... my children aren't buying it.
It used to be that we imagined that our mobile phones would be for us to talk to each other. Now, our mobile phones are there to talk to us.
I think mobile advertising is going to be huge.
Phones were created as social tools. Smartphones are especially good at being social, integrating text, voice, video and images in an endless number of apps that can serve a user's needs, and all without the need for a web-based social network.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Everybody's enamored of the iPhone, the Google phone. But the applications are going to change. You know, we're going to start using our phones for shopping. It's going to change the nature of advertising.
When you think about advertisements, it makes sense that they want to hold and retain our attention.
Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.
Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible.
With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.
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