Quote

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.