Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Sentiment: NEGATIVE
The successful advertising agent is the one who can convince the clients that he knows something they don't.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues.
I can not think of any circumstances in which advertising would not be an evil.
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.
There is no such thing as a permanent advertising success.
No opposing quotes found.