Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Sentiment: NEGATIVE
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Advertising is what you do when you can't go see somebody. That's all it is.
Advertising is the life of trade.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
If people ever talked the way advertising sounded, they would be put away.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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