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I think there are very few brands with a person's point of view behind them.

I don't believe in brands.

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.

Brands are all about trust. That trust is built in drops and lost in buckets.

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.

I don't necessarily have favorite brands.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Unfortunately, being a brand is really important nowadays.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.