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In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.

As people continue to do more and buy more over the Internet, continue to meet people over the Internet, connection speeds are going to get faster, and the Internet is just going to become an even more integral part of people's lives.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

The Internet is all about accessing entertainment. Realistically, 50 to 80 percent of all traffic is people downloading stuff for free. If you can turn that huge market share into something that you can monetize, even if it is just with ads, you will end up making more money than with all other revenue streams combined.

Sales may lead to advertising as much as advertising leads to sales.

The market for local advertising is in the billions.

As the ratings go up, so does advertising revenue.