If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Sentiment: NEGATIVE
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Advertising doesn't create a product advantage. It can only convey it.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sales may lead to advertising as much as advertising leads to sales.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
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