MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.
Sentiment: POSITIVE
You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in.
The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records.
I'll know I'm reaching the total American market when I'm asked to do a video for MTV.
When people see you have a song on MTV, they think you are doing well - but you know, the way the traditional label deal was set up, it is really hard for an artist, unless they sold a lot, to see anything.
MTV in general is involved with so many artists - musicians, actors, people in the fashion industry, and art world.
MTV is known for their huge budget.
I didn't want to get into acting. I was very happy doing MTV, it took up my time, I was content.
If people are really excited about their music, and that's their primary motivation, then that comes through in demo tapes. That's the most important ingredient.
Before I was a mom I used to think that parents who worried about their kids watching MTV were just clueless. Now that I'm a mom, I see what the fuss was all about!
MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us.