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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

Apple has long been a leading innovator of mobile technology; I myself own an iPhone.

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.

Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

What Apple did for technology is brilliant, but they didn't do nothin' for our economy.

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

The core value that differentiates Apple is our ability to innovate.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.