Too many ads that try not to go over the reader's head end up beneath his notice.
Sentiment: NEGATIVE
Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.
When you think about advertisements, it makes sense that they want to hold and retain our attention.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Ads shouldn't be in people's way.
Ads need to be little pieces of entertainment.
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
If you subscribe to any online service, whether it be AOL, Google, Yahoo, or the Huffington Post, have you noticed that you are forced to watch a seemingly endless ad before the video story appears about a news item that caught your eye? AOL and the Huffington Post are especially annoying.
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
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