What becomes fascinating is the way the culture industry doesn't deny it and doesn't try to mitigate it, but tries to sell its products as a way of liberating oneself.
Sentiment: POSITIVE
Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.
The culture industry not so much adapts to the reactions of its customers as it counterfeits them.
This great, though disastrous, culture can only change as we begin to stand off and see... the inveterate materialism which has become the model for cultures around the world.
Conservatives frequently complain of being frozen out of the culture industry, though, like all industries, the culture industry will produce or sell anything it expects to profit from.
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
It's very, very hard to affect culture. And you can get surprised thinking you're farther down the path of change than you really are because, frankly, most of us like the way things are.
The culture is just so coarse that you have to take it to that level and people will be like, 'Whoa!' And then you can make people think about stuff. It's kind of like shock therapy.
If the culture you have is radically different from an 'experiment and take-risk' culture, then you have a big change you going to have to make - and no little gimmicks are going to do it for you.
It is not just the Great Works of mankind that make a culture. It is the daily things, like what people eat and how they serve it.
The great thing about a culture is that once you really get it going, it evolves on its own. It's self-organizing. It's dynamic. It just feeds on itself.