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Since most startups operate at a break-neck pace, with a concept to prove or a product to launch within a rapidly shortening runway of financing, company culture often gets shoved aside. This is a big, big mistake: Nobody serious about their business should put culture in the corner.

Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.

I have a foundational belief that business results start with culture and your people.

You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your company's culture and propel you forward.

Innovation in an existing company is not just the sum of great technology, key acquisitions, or smart people. Corporate innovation needs a culture that matches and supports it.

It seems like those of us who run a business can't go five minutes without encountering the term "company culture." The phrase is always uttered with extreme adoration, yet the very concept seems as nebulous as it is elusive.

Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.

Startup culture fosters laughter, debate, and a passionate, non-politically-correct focus on getting things done. And this startup of culture is something entrepreneurs struggle to maintain as the business grows. To ensure this environment continues, create a strong foundation and ensure everyone is on board.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

Developing a good, healthy culture is extremely important at a startup. Culture reflects the essence of a startup's operation because it directly affects the success of a company's hiring practices and overall strategy.