Customers want new things, and the way that they get them isn't written in stone.
Sentiment: NEGATIVE
We don't want to push our ideas on to customers, we simply want to make what they want.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Customers don't just want to shop: they want to feel that the brand understands them.
People love to talk about new and different. They don't always love to buy and read new and different.
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
Stores can be indifferent to something new.
It takes great salesmanship to convince a customer to buy something from you that isn't built or isn't finished.
The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.
People will buy anything that is 'one to a customer.'
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
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