You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Sentiment: NEGATIVE
We don't want to push our ideas on to customers, we simply want to make what they want.
Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.
What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.
Customers want new things, and the way that they get them isn't written in stone.
It takes great salesmanship to convince a customer to buy something from you that isn't built or isn't finished.
Customers don't just want to shop: they want to feel that the brand understands them.
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
The first step in exceeding your customer's expectations is to know those expectations.
What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.