Advertisements may be evaluated scientifically; they cannot be created scientifically.
Sentiment: NEGATIVE
I warn you against believing that advertising is a science.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
In general, the public knowledge base and thus decision-making behaviors are far more influenced by advertisement than with current science.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
I can not think of any circumstances in which advertising would not be an evil.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
The only way to advertise is by not focusing on the product.