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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

I warn you against believing that advertising is a science.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

Advertising reflects the mores of society, but it does not influence them.

The more informative your advertising, the more persuasive it will be.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

Advertising generally works to reinforce consumer trends rather than to initiate them.