All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
Sentiment: POSITIVE
In getting Under Armour started, like any business, I think, number one, you need a great idea.
At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.
Do you remember campaigns like 'Keep America beautiful'? What about 'Buckle up'? I believe we need an approach like this to attack obesity. Let's be a good industry that does 100% of what it possibly can - not grudgingly, but willingly.
Too much redesign has to do more with fad and fashion than with fitness and function. It is change for the sake of change. Such redesign is not only unnecessary, it is all too often also retrogressive, leading to things that work less effectively than those they were designed to replace.
Just as you can't blindly follow fashion, you can't follow fitness, either.
Everybody is an expert. But at Under Armour, I want people to control what they can control. Leave the pontificating to everyone else. Leave all that negative talk to everyone else.
There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.
My priority is to turn people - especially kids - on to sports and being active so they don't even have to think about it being good for their health. If people participate for the fun of it, and believe me - it is fun, then fitness programs will be much more successful.
In my judgment, physical fitness is basic to all forms of excellence and to a strong, confident nation.
Under Armour is new, aggressive, slick, classic but athletic - kind of how I always wanted to be perceived.
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