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Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Most people don't read editorial pages. I think I must have been 40 before I even looked at an editorial page.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

One thing I can say right off the bat is that creating great editorial is a huge challenge, and you can't help but go through the process and not appreciate how valuable this skill is, and how much I admire the people who do this every day.

I think there is a real value in an editorial point-of-view and in editorial curation, and in putting together an entire narrative around a set of topics is important.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Properly practiced creativity can make one ad do the work of ten.