The ultimate test of a finished account executive is his ability to write a sound marketing plan.
Sentiment: NEGATIVE
Accountancy prepares one to be able to run very different kinds of businesses, and my background prepared me for the music.
The successful business executive can handle challenges and solve problems at a remarkable clip.
The best executive is one who has sense enough to pick good people to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.
I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.
Sound strategy starts with having the right goal.
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories.
Most executives I know are so action-oriented, or action-addicted, that time for reflection is the first casualty of their success.
In business, there's a constant focus on developing strategies, reviewing executive performance against those strategies each year, engaging with opposing or different points of view, and having intellectual dialogue.
Executive ability is deciding quickly and getting somebody else to do the work.