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Google is basically this idea that sites that link to other sites create a better way to search.

Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.

Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

We get better search results and we see more appropriate advertising when we let Google know who we are.

To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.

If you know what you want, you use Google. But if you don't know what you want, and you want to be surprised and find something you didn't expect, we want you come to StumbleUpon. Really, that idea of being a discovery engine versus a search engine.

When you look at Google, its job is to find you the perfect web page. There are a lot of cases when you want to know something and a list of websites isn't ideal.