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When you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization.

Employees who report receiving recognition and praise within the last seven days show increased productivity, get higher scores from customers, and have better safety records. They're just more engaged at work.

The whole concept of rewarding customers is a big trend.

You can get people to work by using threats or by promising rewards.

I do believe that at Microsoft in general good work is rewarded, and I have seen it many times here.

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

Incentive prizes work.

Sharing information with employees makes them feel invested.

The idea that you encourage companies to take their innovative thinkers and think about the most needy - even beyond the market opportunities - that's something that appropriately ought to be done.

A company gets better at the things it practices.