I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.
Sentiment: NEGATIVE
All the social things the consumer has gotten used to are being applied to business.
Business is other people's money.
Products are valued higher than services.
A consumer is a shopper who is sore about something.
Consumers are statistics. Customers are people.
You might think of consumption as a fairly passive activity, but buying new products and services is actually pretty risky, at least if you value your time and money.
A brand is a voice and a product is a souvenir.
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
It's much more difficult running a business than buying one.
The advantage of the consumer businesses is they tend to be much broader-based, much larger number of customers, that tend to over time be a lot more predictable. The advantage of the enterprise companies is they are not as subject to consumer trend, fad, behavior.