Quote

The golden rule for every business man is this: 'Put yourself in your customer's place.'

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

I like my customer to be fierce.

Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.

Customers want to talk to other customers.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.

Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.

I was bringing my attitude as a regular person 'cause this is my attitude.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.