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Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

I think for us - the Weinstein name, the Miramax name - they've both become synonymous with brands. We have a real winning formula when it comes to championing a different kind of movie, and I think the audience trusts us.

We had just recently moved to California from Italy, and while we were driving around, we saw a billboard ad for McDonald's on Olympic Boulevard in Los Angeles. The word 'guess' was in the ad, and my brother decided that that would be the name of our company!

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

I think there are very few brands with a person's point of view behind them.

For me, Lancome was more than just a brand. There was something very nostalgic about the name, about the whole story.

Many young people don't know what Versace represent. I want to show what makes Versace an iconic brand.

In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.