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Customers want to buy something which is not expensive because of a label but which is costly because of the time taken to produce it.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

The customer is not always right.

You rarely get money out of labels, except for when they open up a budget for a project. Other than that, it's a do-or-die type thing.

Starting my own label was more out of necessity. I'm not going to sit around and wait for labels to come screaming.

I just had it with the corporate money, money, money label thing.

Treat your customers like lifetime partners.

You can't just buy things for the label - it's ridiculous.

Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.