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The first step in exceeding your customer's expectations is to know those expectations.

Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.

Treat your customers like lifetime partners.

If you make the customer a promise... make sure you deliver it.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Customers are very demanding and well informed.

Our new attitude is how can we put you in front of our customer.

You have got to have discipline and focus - on the customer and how you run the business.

When you know who your customers are, that can give you an edge on the competition.