I don't think it's so hard to be commercial and interesting. Look at Prince, or Neil Young.
Sentiment: POSITIVE
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.
We try some really interesting things besides being outright commercial.
I don't feel I'm making a conscious effort to go more commercial.
I know a lot of people who have tremendous commercial success and they go directly for it. There's something that has always been difficult about that for me.
There are so many great artists that are doing interesting things, that I don't want to focus on boring people.
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
I think video advertising is a hugely compelling medium.
The business of being a popular entertainer in England is just too hard.
You look at Sinatra, Tony Bennett, Bob Seger. All they ever wanted to do was go out there and entertain, and I'm the same way.
It's pretty hard to make out what's going to be a commercial success and what's not.