Quote

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.

I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.

Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.