As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Sentiment: POSITIVE
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
The strength of brand loyalty begins with how your product makes people feel.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.
Most brands want to see their products used in creative ways.
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
I think there are very few brands with a person's point of view behind them.
My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.
When you focus on the consumer, the consumer responds.
Influence is the new power - if you have influence, you can create a brand.
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