Quote

Comfort the afflicted, and afflict the comfortable.

In all life one should comfort the afflicted, but verily, also, one should afflict the comfortable, and especially when they are comfortably, contentedly, even happily wrong.

I regard a great ad as the most beautiful thing in the world.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

One Ad is worth more to a paper than forty Editorials.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.