One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system.
Sentiment: POSITIVE
Marketing is for companies who have sucky products.
My view is that, just as in many businesses, brands really matter. There will always be a role for destination sites. Eighty million users come to our destination. I think that will be the vast majority of our future business.
More traffic means more advertising dollars.
The market for local advertising is in the billions.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
When companies minimize their costs, they can spend more on R & D and marketing. It's just very logical.
Marketing is a contest for people's attention.
When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.
We're obviously going to spend a lot in marketing because we think the product sells itself.
I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual.